I have done what any self applied music marketing article writer should do, I have researched the subject of online music promotion as thoroughly as I could before writing the first sentence. I need to say that the endless social media sites and articles about music promotion all say very similar things when it comes to basic musical promotion. I will condense this concisely into what I have found to be the following ten top factors for marketing your music: 1. Join a myspace and facebook (Facebook, Myspace . com, Bandcamp, Reverbnation, Soundcloud, Twitter etc) account. Two, Build an online website about your alternative band, 3. Remodel your site and user profiles to identify with the indie music crowd as typically as possible, Four, write an excellent biography, 5. write a great press-release (inc Electronic digital Press Kit), 6. make online videos and upload to Youtube, 7. offer tunes on free download media websites, eight. communicate with other bands and local artists, 9. communicate with your "music fan base', ten. don't spam or be too bull-headed in using your potential public music marketing.
Now, this would appear a wise practice to the majority of people but it is potentially of very little help without organization. You can quite easily do most of these things yet still find yourself lost within the dense, over-booming clouds of the world wide web. Regardless of the many advancements in technology over the last ten years roughly, there is certainly still something being said for following more traditional routes: i.e. playing live dates as much as possible, getting mass media coverage and also radio airplay, regardless of the latter's apparently inevitable decline. Bands that have combined doing this with the online methods mentioned previously have often executed very perfectly- Meadow zero being one prime example.
There are several other instances of acts whose main talents seem to lie in relentlessly efficient PR and whose songwriting ability is often, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'Musik Chart' and it seems quite astonishing that such sub-standard music may make it into any charts. Discouraging though this could seem, the sole acts that have any type of longevity are the types that can actually write decent music. It won't have to be brilliant or perhaps that original- just ' good and decent'. Nonetheless, longevity may not be much of a problem for some as earth's going to end in 2012 according to the Mayans, right?
The catch is that hardly any musicians have a huge talent for PR. They are in existence but have always been an important minority. Perhaps, with thanks to the opportunities offered by the Internet, this minority is growing in size. That which you now seem to have within our midst could be the 'Do-Everything all by-Yourself' modern online musician, who twitters, facebook blogs while twiddling knobs on a mixer, blogging 60 seconds or so, hammering out bass-lines and lyrics another, cutting and pasting links and vocal takes simultaneously. Is this this change really a fashion to happen? If it does however, i would question the standard of work that are the results. Like every other craft or skill, songwriting requires time, dedication and focus.
Can this study really go hand-in-hand with the sort of thought-processes necessary for the effective use of online advertising techniques? Can one individual embody performer, management and Pr department? It can't be disputed that creativity in marketing operational plans exists, just as you do in music. But it's a different type of creativity altogether. So what is an undiscovered genius using a couple of brilliant unheard tracks likely to do? Find an undiscovered PR expert who is stacked towards the roof with SEO knowledge and form a partnership. What is better for the alternative musician of the future.
Now, this would appear a wise practice to the majority of people but it is potentially of very little help without organization. You can quite easily do most of these things yet still find yourself lost within the dense, over-booming clouds of the world wide web. Regardless of the many advancements in technology over the last ten years roughly, there is certainly still something being said for following more traditional routes: i.e. playing live dates as much as possible, getting mass media coverage and also radio airplay, regardless of the latter's apparently inevitable decline. Bands that have combined doing this with the online methods mentioned previously have often executed very perfectly- Meadow zero being one prime example.
There are several other instances of acts whose main talents seem to lie in relentlessly efficient PR and whose songwriting ability is often, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'Musik Chart' and it seems quite astonishing that such sub-standard music may make it into any charts. Discouraging though this could seem, the sole acts that have any type of longevity are the types that can actually write decent music. It won't have to be brilliant or perhaps that original- just ' good and decent'. Nonetheless, longevity may not be much of a problem for some as earth's going to end in 2012 according to the Mayans, right?
The catch is that hardly any musicians have a huge talent for PR. They are in existence but have always been an important minority. Perhaps, with thanks to the opportunities offered by the Internet, this minority is growing in size. That which you now seem to have within our midst could be the 'Do-Everything all by-Yourself' modern online musician, who twitters, facebook blogs while twiddling knobs on a mixer, blogging 60 seconds or so, hammering out bass-lines and lyrics another, cutting and pasting links and vocal takes simultaneously. Is this this change really a fashion to happen? If it does however, i would question the standard of work that are the results. Like every other craft or skill, songwriting requires time, dedication and focus.
Can this study really go hand-in-hand with the sort of thought-processes necessary for the effective use of online advertising techniques? Can one individual embody performer, management and Pr department? It can't be disputed that creativity in marketing operational plans exists, just as you do in music. But it's a different type of creativity altogether. So what is an undiscovered genius using a couple of brilliant unheard tracks likely to do? Find an undiscovered PR expert who is stacked towards the roof with SEO knowledge and form a partnership. What is better for the alternative musician of the future.
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