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Friday, March 25, 2011

The Life and Times of Justin Bieber

By Tom Jarring


A platinum album in less than two months of release, seven songs from a debut album hitting the top pop 100, awards and nominations, live performances and world tours, this is now the life of a sixteen-year old Canadian pop and R&B singer, Justin Bieber. After his video was discovered on the YouTube by a former marketing executive, Scooter Braun, Justin Bieber's success has taken the music scene by storm.

Some folks in the music industry compare him to Elvis Presley and Michael Jackson with his great moves, good looks and soulful songs. Justin comes from Ontario, Canada where some of his friends never realized he could even sing. He began singing around the house for his own entertainment and one day, at 12 years of age, he entered a singing competition just for fun. Surprisingly enough he came in second place and that was the beginning of his bright future in the music world.

The amateur footage uploaded on YouTube caught the Atlanta manager's attention, Scooter Braun, who later became Bieber's manager. Braun then introduced Justin to RnB superstar Usher whom the latter arranged an audition with Antonio L.A. Reid at Island Def Jam Music Group. Reid in turn signed him to Island Records in October 2008.

Second release "My World 2.0" came in March 2010 got an international hit "Baby". iTunes store released 3 consecutive hits "One Less Lonely Girl", "Love Me", "Favorite Girl" and charted on top 40 of "Billboard Hot 100". The song "One Less Lonely Girl" rated top 15 in Canada and United States, after releasing on radio. After the international hit "Baby" from his second album, another super hit song "Ludacris" came, and become the biggest hit. This new hit song charted at number five position in U.S. and top ten in other countries. "Never Let You Go" and "U Smile" charted the top 20 in Canada and top 30 in United States. These two singles make him the youngest solo male act to top the chart since Stevie Wonder.

But for Justin the hard work was just beginning. A relentless and grueling schedule of tours, appearances and advanced musical and performance training soon followed. The young man was up to the challenge. He refined his skills and public persona. Combined with a viral publicity campaign the likes of which the Internet has never seen before, Justin Bieber quickly rose to the top and became a household name and hugely successful musician.

What most people would never dream in their lifetime, Justin Bieber has achieved in a short span of 16 years. And doesn't look like he is slowing down either. Apart from lending his voice for the "We are the World" remake , he has hosted the Grammys, won at the AMA , performed for the president of USA, released his own movie, plenty of product launches like the Justin Bieber doll and of course, his music and concerts. So has he achieved everything? Not by a long shot. This is just the tip of the iceberg!




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